/ The project
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incommon is a non-profit organization that encourages the adoption of a circular economy as a way of life with respect for nature and people. Through participatory and creative projects, it demonstrates how we can utilize available resources (both natural and non-natural) in our daily lives, fostering harmony among individuals and with the environment. 

In recent years, incommon has transformed into an entity comprising various projects. As its structure and mission evolved, the imperative for a strategic, visual, and verbal rebrand became increasingly apparent.

Over the course of a year, our collaborative efforts with incommon focused on revising their brand strategy and architecture. Our goal was to ensure that incommon (the mother brand) and its associated projects (the sub-brands), had a clear connection. A key aspect of our work involved redesigning all logos to strike a balance between displaying a familial connection and maintaining distinctiveness.

The entire brand identity was meticulously crafted to bring forth the organisation’s unique personality. By seamlessly blending strict geometric shapes with a vibrant and playful colour palette, we successfully captured the joyful and playful character of the group. Comprehensive brand guidelines were developed to ensure the purposeful and consistent application of the new brand across all platforms. 

“Molivi instilled a sense of direction and a breath of fresh air into incommon’s identity! They helped us reintroduce our work to our audience in new, more lively colours. We enjoyed every minute of our rebranding, collaborating with a team brimming with inspiration, ideas, and positive vibes. Thank you, molivi design studio, for taking us on such an intriguing, creative journey of visual rebirth and showing us its potential destinations!”

Mara Angelidou, Co-Founder, Director at incommon

Branding
Brand strategy
Brand architecture
Logo design
Brand guidelines
Iconography
Molivi Design Studio-Incommon
Molivi Design Studio-Incommon
Molivi Design Studio-Incommon
Molivi Design Studio-Incommon-
Molivi Design Studio-Incommon-
Molivi Design Studio-Incommon-
Molivi Design Studio-Incommon-
Molivi Design Studio-Incommon
Molivi Design Studio-Incommon
Molivi Design Studio-Incommon