The Limited Edition Book by Nespresso Hellas is a collectible album about the exciting journey of the Nespresso coffee beans, from the tropics to Europe and from the company’s facilities into our cup.
We were asked to design the album that would be printed in limited copies as an exclusive gift to the Nespresso Hellas members. The end goal was to use compelling visual storytelling so that readers enjoy the time they spent with the book while drinking their cup of Nespresso.
In other words, we had to tell a story where the “hero” was coffee! The coffee production process consists of three different stages. So the book was split into three equally exciting parts named “genesis,” “transformation,” and “liberation,” which build a narrative with a beginning, middle, and end.
Apart from the adventures of coffee, the album featured a series of interviews with acclaimed professionals (chefs, baristas, etc.) and celebrity coffee lovers. They were photographed with the hero and shared recipes and interesting bits of their knowledge and experience.
One of the perks of the project was our collaboration with photographer Vasilis Lagios who signed the guests’ portraits. We also had great cooperation with Pressious Arvanitidis, the company that printed the Limited Edition Book and its luxury case.
“The professionalism, responsiveness, reliability, and flexibility of molivi design studio turned them into a valuable partner.”
Alexandra Tsoukali | Marketing Manager, Nespresso Hellas