With a history that spans over 60 years, Vosemberg-Vretos Law Firm is one of the most acclaimed in Greece and an established leader in the field of intellectual property.
Vosemberg-Vretos Law Firm trusted us to design their new branding based on the two pillars of their work: their decades-long experience and their continuous development. The end goal was a visual identity that underlines the firm’s prestigious name and longstanding prominence.
For the logo, we chose a strict typographic approach. We designed a double black “V” styled as a classic serif typeface. We wanted the logo to embody the brand’s history and provide the base for a timeless and heavyweight brand image. We set the brand name in a contemporary geometric typeface to connote the firm’s constant development from past to present and beyond.
The next step was to pick the colors and materials that match the look and feel of our logotype. We used off-white colors on business cards, letterheads and envelopes, and warm earthy tones on other applications (notepads, pens, etc.). For the branded printed materials, we picked a premium paper with a matte finish and embossed texture.