When a product meets its audience, packaging can make a great first impression. Colors and typography capture the eye; originality and functionality spark curiosity; materials and textures trigger the senses.
In molivi design studio, packaging design starts with profiling the product and its competition and niche audience. Based on the existing brand strategy, we use our insights to determine how to position the product in the market. The goal is to make it stand out against the competition while maintaining the brand’s tone and identity intact. After designing the packaging, we pick the right materials and printing techniques for the project. Finally, we supervise the production process to make sure we get the perfect results.
Ultimately, we don’t just make a perfect container for your product. We create an essential, tangible part of your offered brand experience.